On Friday March 4th, Madrid, Spain, World Football Summit, the first large-scale football convention with a strong international profile, held its official presentation. The summit will take place in Madrid on the 27th and 28th of October 2016
The presentation was held at the Club Financiero de Genova and included the presence of Rafael Conde de Saro- the Director for the Office of High Commissioner of Marca España, Pablo Salazar- General Director of Sports and Youth in Madrid, Carlota Castrejana- Presidential Advisor of the Spanish Sports Council, Gregorio Ramirez- General Sub Director of Projects for the City Hall of Madrid, Carlos del Campo- General Secretary of La Liga, Oscar Campillo- Director of sports news outlet Marca which is the official media partner of the event, and World Football Summit Director, Marian Otamendi.
“I think it is very positive and important that in Spain, we reflect on football and reflect on the good aspects of it, which is nearly everything. I think that WFS is a fantastic idea and in the near future it will be a universal event and will expand to other cities”, said Oscar Campillo, the Director of sports news outlet Marca.
Rafael Conde de Saro also highlighted that, “football has more recognition in Spain than the sun. A majority of the news that is reported on in Spain has to do with sports. We conduct an annual study on which topics regarding Spain are featured in international news, and found that 37,2% relates to sports and more specifically most of the news is about football”.
One of the topics that will be touched upon at the WFS is women’s football. The Advisor to the President of the Spanish Sports Council, Carlota Castrejana, explained that women’s football “forms as part of the leadership of Spanish sports, and professional footballer Veronica Boquete is an example of someone who makes the private sector conscious of women’s sport and support it“.
Carlos del Campo, representative of La Liga, has shown his support for WFS: “La Liga has conducted an international plan and have contracted 16 new ambassadors who will be responsible for the dissemination of Spanish football to the rest of the world”.
“We want to propitiate international relations on an institutional level through football, export the Spanish experience and unite it with the Spanish Brand”, said spokeswoman for WFS, Marian Otamendi.
Those who attended the presentation include directors of major businesses such as American Express, Twitter, Facebook, KPMG, and PWC, institutions such as Unicef and Deliotte, and directors of major Spanish football clubs Real Madrid, Real Sociedad, and Malaga C.F. among others. Additionally, former Real Madrid players Fernando Hierro, Paco Pavon, and Luis Milla, and former Atletico de Madrid players Luis Pereira and Adelardo Rodriguez, and the current President of the Atletico de Madrid Foundation were also present.
World Football Summit has explained that “the goal of this event is to boost the football industry not only in Spain, but abroad as well” additionally, “it will serve as a platform to unite businesses related to football both on national and international levels“.